I just finished reading that pop-social-science bestseller The Tipping Point: How Little Things Can Make a Big Difference (by Malcolm Gladwell), and like most high-aspiring popular books it was a fun, quick read — but it also got me thinking (again) about the idea of incorporating low-level activism into one's everyday behaviours.
Gladwell's thesis is that social trends spread like an epidemic due to certain conditions, including the "stickiness" of the idea, but also (and critically) due to the actions of certain people who have influential roles. It is, largely, a book about the nature of social networks. If the right people spread t he right idea, it takes off and becomes incorporated into society as a whole.
I am, as pretty much everybody who reads this knows, a fairly vehement biker. I like bikes, I like biking, but I also see a huge potential for everyday bicycling as a solution to many, many problems — be it issues of the environment, health, traffic congestion, what have you. What's more, riding a bike feels great. I see everyday bicycling as something that the average person could enjoy, were they to regard it as part of everyday life, rather than a fringe lifestyle choice. I would like to be part of a social epidemic that results in more widespread use of cycling.
Now, the obvious way to help bring this about is to become a bike activist—you know, join bike lobby groups, petition for more paths and lanes, hand out leaflets to passers-by, etc. All of that is important, but this book made me realize that perhaps the "tipping point" can be achieved at a much lower level.
I began to think about how I got into biking: I remember, sometime after Grad school, encountering a bank manager at a temp job. While other managers were ill-tempered, brown-nosing golfers (I exaggerate to make a point), this manager was youthful (but not young), optimistic, open-minded, confident, and cool. And he said "if you had told me a year ago that I would be biking to work, I would have thought you were nuts." I didn't cycle then, but he planted the idea that anyone—even a bank manager—could get to work on a bike.
Several years later, I was starting to think that one day, when I had the time and money, and got up the courage, maybe I would get a bicycle, and maybe I would try riding it to work. Then, one day, Dave who lived in my co-op suddenly gave me his bike. Dave was an avid cyclist and was upgrading to something nicer and gave me his really nice Giant Sedona. I knew Dave only as a good acquaintance, so this was an amazing act of generosity.
I started to bike to work, at first tentatively, once a week, then several times a week but not in bad weather and stopping in winter, then eventually year-round. By the time I had left Toronto, biking was the most natural, default way of getting to work. I'd been infected!
The Bank Manager and Dave, effectively, were bike activists. They spread the idea not by cajoling me, but simply by showing me that it was possible, and giving me the means to incorporate this idea into my life.
This week I took my Massachusetts bike map to work at lunchtime — it shows all the bike-friendly routes in the area — and for a brief moment, people were gathered around, finding their homes on the map and looking at the various ways they could cycle to work, at least in principle. A couple of them asked me where I bought the map.
Biking as everyday transportation is unheard of (even feared) here in the MA burbs, but maybe — just maybe — one of them will take the plunge and try it.